Sit Down Vs. To-Go: Which Is More Important?
The online food delivery market’s worldwide revenue is expected to rise to $151.5 billion in 2021.
In the era of delivery apps, it can seem like the mobile and to-go orders your restaurant is preparing are endless. This isn’t your imagination. According to The Verge, nearly 25% of ALL the orders Starbucks took in 2020 were acquired from their app. Think about how large Starbucks is as one single company, let alone all of the restaurants taking orders this year in America. This really solidifies how much online ordering we do as a society nowadays.
Online menus are more important than ever, but there are other ways people order out. Takeout menus are still very important. Not only do they act as ways to order out, but also act as marketing for your business.
Every time you hand out a to-go menu, it ends up on a fridge, in a drawer, or in a work office cubical. Families, friends, and coworkers of those patrons are going to see your your logo and name daily. The design of the takeout menu is an outsider’s look into your business’s style.
According to the Industry Statistics Book, in 1955, the restaurant industry comprised 25% of the family food dollar. In 2019, that number rose to 51%. These numbers are pre-pandemic.
This doesn’t mean you should neglect your dine-in patrons. Nothing is more off-putting than a dirty stained menu on a sheet of printer paper. It shows a lack of effort. Sometimes, a simple menu makes sense. However, that doesn’t mean it should be an afterthought with no effort put into its design.
Restaurants expect 62% of their revenue to come from takeout and delivery in 2021.
Take advantage of this revenue. Use QR codes, create to-do’s, and have online menus and delivery apps. Let us help you make all these quickly and effectively.
Overall, marketing-wise, the to-go’s literally go farther. They take your marketing from one customer’s eyes to the entire public. This is why it’s important not to skimp on any portion of your marketing, but especially not your to-go.
“A distinct personality will help your restaurant stand out. If you have something to offer besides delicious food, people will remember it and tell their family and friends about it. Some brands are memorable for their over-the-top service; others bring to mind unique menu creations or their strong commitment to community involvement. What sets your restaurant apart?”
— MenuDrive