Social Media Plugs: How To Avoid Looking Looking Like A Newbie
You can do social media very well. You can also do social media very wrong, very easily.
Poorly, or positively your social media puts out a message about your business. Assuming you want the message of your business to be a positive one, sometimes it is important to get the help of a professional. These are some things to consider when adding social media to your business model.
1.) Popularity
To start, you should stick with the most popular sites. It will help you get a feel while not forcing you to spend all day posting to many sites. The most lucrative sites at the time of writing this are Facebook, Instagram, and Twitter. Your Instagram and Facebook should share your business’s name as closely as possible. The closer the name, the less confusion for customers. These names also should be prominently displayed on your menu near the top, somewhere legible by your logo. This will allow customers to follow you, like your posts, and increase your visibility.
2.) QR
One step above having your social media displayed on your menu is creating QR codes that lead to your pages. These codes allow a customer to scan them with their phone and be directly transferred to wherever you predetermine. It could be your website, Instagram, Facebook, or anything else with a web location. This might be a more visually appealing option as well. If you don’t like the idea of it being directly on the menu, you can always create a table tent for exclusively a QR. That way it can sit on the table and the customer can scan it before, during, or after their meal. Here is a bit of information about how marketing can incorporate QR codes in multiple lines of business.
3.) Tone
If your business is an upscale bakery, don’t use snarky memes on your Facebook feed. While in general, it may get attention, it might not be the right type of attention. You want people to be able to get the feel of your restaurant even having never been there. You don’t want all the attention you can possibly get; you want the right kind of attention. Use language that conveys the right attitude, photos are a must, and avoid conflict with customers publicly. More information on defining your brand is here.
4.) Frequency
How you post is just as important as what you post. Keeping a schedule of at least 3-4 posts a week is your best bet. There is a multi-billion dollar industry behind social media marketing and it can be daunting. However, taking it one step at a time and learning your customer base can be a good start. Having someone dedicated to social media might cost you a pretty penny, but in general, it may end up making you way more money in revenue.
5.) Photos
One of the most important parts of any social media presence is photos. You have to show visual representations of your work to your clients. Not only are most people visual consumers, but most SEO calculations take into account photos heavily. To increase traffic to your online profiles and real-life business, the quality of brand photos, posted consistently is key. Read more here about this.
Here is a video explaining SEO optimization for social media: