Menu Sizing: Be Effective Not Extra
Finding the perfect size for your menu can be challenging. Too big, too small, too crowded, too sparse; it can seem like …
Social Media Plugs: How To Avoid Looking Looking Like A Newbie
You can do social media very right. You can also do social media very wrong, very easily. Poorly, or positively your social …
Specials: How special are they?
We’ve all seen a local restaurant do it. The specials on the menu have been “special” since 2006. Specials are supposed …
Five Steps To Success: Restaurant Edition
The restaurant industry in the United States has been constantly growing over the past few decades, reaching an all-time high of approximately …
Sit Down Vs. To-Go: Which Is More Important?
The online food delivery market’s worldwide revenue is expected to rise to $151.5 billion in 2021. In the era of delivery apps, …
The Menu Revision Process
Ideally, the menu making process should be quick and efficient for all involved. After the initial consultation about style, content, and layout, …
A Comprehensive Guide To Fonts
Some fonts have a reputation in the industry. We hide from Comic Sans like the plague. That doesn’t mean certain “niche” fonts …
The Industry Reset: What’s Next?
53% of adults say purchasing takeout or delivery food is “essential to the way they live, and 68% are more likely to …
Don’t Wait Until It’s Too Late After COVID-19
Companies have been very creative in these odd and uncertain times. But what about after? How will things go back to “normal” …
Get The Most Out Of Your Design
The most expensive item on the menu is usually the most challenging to sell. Make every item worth the space it occupies. …
Drinks On The House For The Vaccinated
In CT, many restaurants have pledged to give a free drink or other free items to patrons upon proof of COVID-19 vaccination. …
Allergies & Advisories: Menu Mistakes
Undercooked animal products carry an increased risk of foodborne illness. Of course, no restaurant ever intends to get anyone sick. Sometimes, it’s …
2021 or 2001?: Outdated Website Designs
There are some tell tale signs of an outdated menu. Technical errors and dead links are, of course, some of the most …
Menus, Glue, & Cereal
Have you ever noticed how unbelievable food looks in TV commercials? McDonalds hamburgers that look juicy, thicker, and overall better on TV …
Print Quality & Why You Should Care
For the average person print jobs are mostly university assignments, resumes, and job applications. Those and most other everyday needs are not …
The Ghost of Menus Past
Don’t let your website be a graveyard for unaltered and confusing menus. Update them frequently and accurately. You would never leave menus …
The Psychology Of Menu Making: Half The Effort 2x The Sales.
The amount of effort you put into menu engineering is directly tied to your sales success. If your restaurant is having a …
Seasons Change. So Should Your Menus.
How many times have you seen this? A restaurant you frequent with the same “daily specials” or “NEW SOUP!” for months on …
Make It Easy(ish) On Yourself Running A Business
It’s no secret business owners are often multi-talented. They plan, organize, serve, cook, and function as the face of a business. That …
Mastering Your Menus
You don’t want to find your business on a scandalous list like this. People mocking an unfortunately placed typo, or mistranslated word, unable …